IA Systems & Data

Meta & TikTok leads

Meta for Developers and TikTok for Developers integrations that receive leads from Facebook and TikTok ads in real time.

Client
Universidad César Vallejo
Year
2026
Service
AI and automation
Role
End-to-end development
Format
Integration
Status
Delivered
Facebook logo next to the Lead Ads, Webhooks and App Review labels
01 · The challenge

Receiving leads from Facebook and TikTok ads in real time.

The university needed to receive the leads from its Facebook ads (Lead Ads) and its TikTok Ads campaigns instantly, and to prepare what each platform requires to review and approve the app.

02 · What we did

Two integrations, one per platform.

We connected Facebook Lead Ads through Meta for Developers and the TikTok Lead Generation API through TikTok for Developers, with webhooks that receive every lead in real time.

We also prepared the screencast recording and documentation required by Meta's app review and TikTok's app approval processes.

03 · Features

What it includes

  • Facebook leads in real time

    Webhook connected to Facebook Lead Ads through Meta for Developers.

  • TikTok Ads leads

    Integration with the TikTok Lead Generation API to capture campaign leads in real time.

  • App review

    Screencast recording and documentation for Meta's review and TikTok's approval processes.

04 · How we built it

Stack and architecture

  • Meta for Developers
  • Facebook Lead Ads
  • TikTok for Developers
  • TikTok Lead Generation API
  • Webhooks
Integrations
Webhooks with Meta for Developers (Facebook Lead Ads) and TikTok for Developers (TikTok Lead Generation API).
05 · Technical challenges

What we solved

  1. Two developer platforms

    One integration with Meta for Developers for Facebook Lead Ads and another with TikTok for Developers for the TikTok Lead Generation API.

  2. Review of each app

    Screencast recording and documentation required by Meta and TikTok in their review and approval processes.

See all

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