Automatic replies on Facebook
Automation that detects comments on Facebook posts, replies to them automatically and brings every conversation together in a unified inbox.
- Client
- Universidad César Vallejo
- Year
- 2026
- Service
- AI and automation
- Role
- End-to-end development
- Format
- Integration
- Status
- Delivered
Replying to Facebook comments and keeping every conversation in one place.
The university needed to reply automatically to comments on its Facebook posts and centralize every conversation in a single inbox for public support.
Automatic replies and a unified inbox.
We built an automation on Meta for Developers that receives new comments on posts through a webhook, replies to them with the Facebook Graph API and centralizes every conversation in a unified inbox.
What it includes
Comment detection
A webhook flags every new comment on the Facebook posts.
Automatic reply
Every comment gets an automatic reply through the Facebook Graph API.
Unified inbox
Every conversation is centralized in one place.
Stack and architecture
- Meta for Developers
- Facebook Graph API
- Webhooks
- Integrations
- Meta for Developers webhooks to receive comments and the Facebook Graph API to reply to them.
What we solved
Detection by webhook
Meta for Developers flags every new comment on the posts so it can be answered instantly.
Reply and record in one flow
The reply is sent with the Facebook Graph API and the conversation is centralized in the unified inbox.
